Fear Of Focus

Svillo Chat Blog no. 1


Hello strange blog world, my name is Svetlana Wunnenberg, and I am an illustrator, animator, specialized generalist, and enthusiast of random things.

So, Svillo Chat is a blog that is about:

well something I may not be able to summarize… just yet.


Let’s just say, in my best attempts, this will be the writings, reviews, and exploration of ideas that I come across and occupy my mind. New ideas always seem to come up faster than an old one can be expressed.


Fortunately or not, I have a very hard time letting go of the old ideas once new ones pop up. I find myself planning some crazy weeks in attempts to reach all my new projects. Things like illustrating/writing kids books that I have ideas for, illustrating short novels I’ve been planning out, animating videos for music I love, creating a stationary set for Etsy (and for myself really so I write more), selling handmade clay jewelry ( things I’d want to wear), learning how to use my loom, joining a soccer team and starting a blog. These dreams leave me both excited, then for some reason… overwhelmed. Can you imagine that…?

I need the circulation of interesting and evolving inspiration… or at least, I want it -and I’m thinking to start here and make one myself.

I want to have a check-in point and a catalog blog of all of these new findings, podcasts and books, people I’ve met, and experiences in one place to study how they evolve. I want to learn how to pick the right projects to focus on. I’ve come to understand choosing just one thing to focus on so I can complete it is very hard. The fear of all of the other ideas dying from lack of nourishment leaves me split-focused and chaotic. I try to chip away at all of them rather than choosing one.

So I ask the question, will focusing on one idea, one project, mean the other ideas will fade away? Will I become conditioned to only execute an idea and loose the ability to make new ones (similar to how kids are easier to creative expression than adults.)

But also…do I want 15 half finished projects or 2-3 well polished works?

My solution: choose one to start, let the others motivate this blog. With time I can see if the ideas still hold weight when I have the capacity for them again, or if they are blog posts that soften the letting go of too many exciting ideas outside the scope of possibility.

Anyone reading this will get some some gears moving, so to speak. I hope you can cherry pick from these scraps of ideas and dive deeper into what make you drop everything and begin a project. I hope it provides a template to flourish ideas, while keeping them at bay until they are ready to be boarded for the great journey of creation.

So when the time is right, the ideas will be ripe.

That’s what I’m hoping it does that for me at the very least.

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